Piotr Rogacki

Projects / 08 · Professional services · public speaking

DobryMówca

A public speaking coach’s website that collects service enquiries

DobryMówca: website on a laptop and a phone

Home page

DobryMówca is the brand of Dr Mateusz Domagała, who prepares leaders for public speaking. I built him a website with a panel for editing the content himself.

DobryMówca is the brand of Dr Mateusz Domagała, author and co-author of several hundred speeches, who prepares leaders, experts and local government officials for public speaking. I built the website from the ground up to a supplied graphic design, with an admin panel for content and Google visibility settings, and implemented the brand’s new name and domain during the project. Service enquiries arrive by email and in the panel, and the website scores 100/100 in desktop speed and accessibility tests.

Industry
Professional services · public speaking
Year
2026
Scope
Design implementation, Development, Rebranding and new domain, Client admin panel, Forms, SEO and GEO, Consent and analytics
Technologies
WordPress, Custom theme without jQuery, Figma, JSON-LD, llms.txt, Google Consent Mode v2, GA4, Meta Pixel
Website
dobrymowca.pl ↗

01Challenge

The expert needed a website that he could update himself and that would collect enquiries about specific services. During the project, the brand changed its name and domain, and Google and Meta analytics had to work without slowing the website down.

02Solution

  1. I carried out a full audit of the website before its public launch and made corrections that bring it fully in line with the graphic design.
  2. I built an admin panel where the owner changes the home page and biography texts himself, as well as how each page looks in Google results.
  3. I linked each service to an “Ask” button that opens a form with the service name, and the submission arrives by email and in the messages panel.
  4. I configured Google and Meta analytics to measure enquiries without slowing the website down, as tracking only starts after the visitor’s first interaction.

03Key website features

  1. 01

    Article with table of contents

    The table of contents is generated from the article’s headings, and next to the text there is a card with a downloadable checklist, plus recommended articles that take the reader further.

    DobryMówca: Article with table of contents
  2. 02

    Biography edited in the panel

    The biography presents the expert’s education and professional experience, and the owner edits its texts himself in the panel, just like the home page sections.

    DobryMówca: Biography edited in the panel
  3. 03

    “Merytoryka” blog

    The blog shows articles with a photo and a short introduction, and each post is described in a format that search engines understand.

    DobryMówca: “Merytoryka” blog

04Results

The owner runs the website himself, and every service enquiry reaches him labelled with the service it concerns.

100/100in desktop speed and accessibility testsLighthouse before the website’s public launch (19 August 2026)
10files are enough to display the home pagethe page code weighs 20 kB compressed, with no plugins (measured 23 October 2026)
8frequently asked questions answered on separate pagesFAQ subpages with descriptions for search engines, linked to the questions section on the home page